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Key Attributes
The following key attributes of the Business - its shareholders, its trading partners, its focused strategy and its principal market - will ensure that it achieves growing revenues, increasing profits and rising company value:
HSA’s shareholders include Hydrosmart, which designed and manufactured the key components of the HYDROSMART unit; Graham Edney, who has considerable experience in marketing water remediation products; and Swift, whose principals have worked in Asia for more than 30 years and have been resident in China since 2000.
HSA’s major product supplier and technical adviser is Hydrosmart which has a strong financial and business stake in the Company’s success in Asia. Two of the Company’s foundation directors have worked with Chinese companies for many years and have developed close business relationships with decision-makers in organisations that both have serious water-quality problems and are actively seeking solutions to these problems.
HSA is focusing on a single product market (the provision of effective, economical and environmentally-friendly solutions to problems of water quality) and a concentrated geographical market (selected countries in Asia). While price will be an important source of the Company’s competitive advantage, Management will focus on product differentiation and quality of service to move the Company ahead of its competitors.
The real income of the region targeted by HSA is more than 50 percent greater than that of either North America or the European Union. It is also growing at a much faster pace. Further, being less developed, the water quality needs of the countries in this region, especially China, are much greater than those of North America and the European Union.
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